Why do Financial Planners take part in the BWD Financial Planner Earnings & Benefits Census each year?
Because real insight comes from real professionals.
For over a decade, the BWD Census has provided a trusted, independent view of adviser remuneration, built entirely on confidential responses from professionals working in the market. Each year, Financial Advisers and Planners across the UK contribute to help create a clearer, more accurate benchmark of earnings and benefits.
Benchmark Your Package
Understand how your salary, bonuses and benefits compare across the wider adviser market.
Validate Bonus Expectations
See how bonuses are measured and how remuneration structures differ by firm type and experience.
Understand Market Differences
Remuneration varies by location, firm structure and career stage. The Census highlights patterns and trends advisers care about.
Early Access to Insight
Participants receive the completed Census report before general release, giving early visibility of how the market is evolving.
Built entirely on confidential responses from professionals working in financial planning, the Census provides a trusted and independent reference point for adviser earnings and benefits.
The questionnaire is anonymous and typically takes only a few minutes to complete. As a thank you, participants receive early access to the full report and are entered into a £250 Amazon voucher prize draw (or equivalent charitable donation).
It’s a small time investment that helps create a much clearer picture of adviser remuneration across the UK.
