Insights

Partners with:

  • Investec
  • Barclays
  • Mercer
  • Zurich
  • BNY Mellon
  • XPS
  • Wesleyan
  • Tilney
  • Isio
  • Deloitte
  • Punter
  • Schroders

The BWD Census: a trusted benchmark for earnings, bonuses, and benefits across the UK financial planning market.

For over a decade, the BWD Census has provided a trusted, independent view of adviser remuneration. Our independent survey gathered data from 300 Financial Advisers and Financial Planners across the UK, all completed via an online, confidential questionnaire.

This year’s edition focuses exclusively on the financial planning market, exploring how earnings vary by experience, firm type, and location, how packages and bonus structures are evolving, and the wider factors influencing pay across the profession.


BWD Financial Planner Earnings & Benefits Census 2025/26